More than four out of five drivers want safety equipment such as automatic braking to be standard on new cars. And safety campaigners are urging drivers to buy only cars with it fitted as standard. They hope this will pressure car makers into fitting the tech more widely.
Currently, only one of Britain’s top 10 best-selling cars – the Mercedes-Benz C-Class – comes with automatic braking as part of its normal equipment. But research has found that when it’s an optional extra, car buyers ignore it. Instead they favour more tangible everyday kit such as sunroofs or upgraded sound systems. And according to studies, a fifth of car buyers refuse to pay extra for safety equipment.
Despite this, researchers for Stop the Crash found that 83 per cent of drivers actually want safety kit such as automatic braking to be standard. Chairman of Stop the Crash David Ward said: “This research shows how important safety is to the consumer. But it highlights how this often fails to translate into safety options being purchased in the showroom. Manufacturers must offer safety systems as standard with proven ability to save lives.”