The way we purchase our motors is changing with car buying online becoming increasingly popular. There’s no shock in that. What is perhaps surprising is that the move to buying over the internet is taking such a long time. New figures from the Centre for Economics and Business Research (CEBR) show that figures for web car sales are currently miniscule. But within the decade a fifth of all new cars will be bought online. Here’s all you need to know about the online sales boom.
A new Driving Emotion Test has been designed by psychologists to enable drivers to find out how likely they are to get wound up in their car. Using technology that monitored people’s facial reactions, where their eyes were looking, and their heart rate, 1000 drivers were tested. The researchers from Goldsmiths, University of London fed the data into a computer using specially created software.
The result gave each participant an individual score and the results revealed that women drivers tend to get angrier than men. If you dispute this, you can have a go using a version of the Driving Emotion Test on a special website set up by car company Hyundai which commissioned the research.
What did the Driving Emotion Test find?
The tests included drivers being undertaken, honked at, shouted at and having to deal with back-seat drivers or people who failed to indicate. The results showed that women were 12 per cent more likely to react angrily than men. Men, meanwhile, are more comfortable opening up if they’re in a car. Just fewer than a third of men (29 per cent) said they find it easier to have a conversation in a car. And 14 per cent even claim that they drive better if they’re having a chat.
Why do women drivers get cross?
This Sunday, NFL’s Super Bowl 50 kicks off and touches down on televisions, laptops and smartphones in hundreds of million of homes around the world. American football’s game of the year gets underway at 23.30 (GMT) on Sunday, with Brits able to watch it on BBC2. And because it pulls in huge audiences, there’s an equally huge amount of advertising surrounding it – especially from car companies. So even if you don’t like American football, the ad breaks are well worth a watch.
Last year, more than 114 million people tuned in to watch Super Bowl on TV – in North America alone. And judging by some of the statistics flying around the 50th Super Bowl, that means more than a billion chicken wings will be devoured, a whole lot of Bud’ will be guzzled and one or two over-eager fans will regret trying to impersonate the cheerleaders of the Carolina Panthers and Denver Broncos.
All the stops are pulled out by advertising creatives for Super Bowl, even more so for this year’s Super Bowl 50. But we won’t get to see the ads on the BBC. So here they are…
There’s nothing car makers like better than to experiment. They do this with models called concept cars and in 2015, there was a raft of these launched at motor shows around the world to catch the eye, set off camera phones and fill social media feeds. Here is our pick of the six craziest concept cars of the year.