They might not be smiling as much when they realise they’ve paid over the odds for a product they don’t need…
September is one of the busiest months for new car sales. For the tens of thousands of drivers upgrading their car, one thing’s certain: they won’t escape the dealership without being offered a host of new car add-ons which will come with the promise of protecting their investment. But do drivers really need them?
For sales executives, extras such as GAP insurance, wheel and tyre protection, an extended warranty and pre-paid servicing are ways of getting extra money out of customers. Just as extended warranties are a tried and trusted means of electrical goods retailers getting customers to pay more for their purchases, so are new car add-ons. We look at the most popular and assess whether they’re worth ticking on the list or flicking and ignoring.
New car add-ons: servicing packages
Selling cars can be a thankless task in the middle of winter
It’s the end of the year and a brilliant time for buying a car. Whether you’re looking to buy new or used, it’s the period in the year when car dealers are under the most pressure to make sales. Which is great news for buyers. Here’s why, if you’re considering a car purchase, December is the best time to head down to the dealership.
Why is Christmas such a good time to buy a car?
Think about it. Buying a car is probably the last thing you want to do. You’ve got presents to buy, holiday to take, don’t forget forking out for the other half’s Christmas present, and then there’s paying to feed the 5000 on the big day itself. You’re not alone. Frequently at this time of year, the inside of a car dealership can feel like someone’s forgotten to unlock the door. If you go in willing to do business, any half-awake sales exec will snatch your hand off.
Picking when to go to the dealership and building relationships with sales staff will help you make the most of your visit(Picture © Mazda)
We asked for some experts’ car buying tips in an effort to make purchasing a new car a less stressful experience. For a start there is no training and no hard and fast rules about buying a car. And it’s difficult to know if you’ve been taken for a ride or nabbed the bargain of the decade. Then there are the sales staff who are highly trained and have all the facts and figures about how much profit they might make at their fingertips. To find out how customers can get the best out of the car buying process, we asked the experts: three people whose job is to train sales executives. Continue reading