Taking a test drive is one of the most exciting things about buying a car. But most drivers will agree that waiting months for a new model to arrive in showrooms, and having to go from one car dealer to another, invariably giving up their Saturday or Sunday in the process, is a chore they could do without.
That could soon become a thing of the past. New technology is bringing the car to the customer. Without even leaving home, it is now possible to conduct a test drive from the comfort of a favourite armchair – thanks to advances in virtual reality.
Car makers including Audi, Ford, Mazda, Peugeot and Volvo are experimenting with virtual reality as they look for new ways to entice car buyers. Here’s why it could play a part when you buy your next car. Continue reading