Honda and Hitachi’s new breathalyser is the size of a smartphone and works like a modern car’s smart key. (Picture © Honda)
As sure as pubs serve cold beer, drinking and driving are a dangerous mix. The most up to date government figures say 240 people were killed by drink-driving in Britain in 2014, and there were over 5,600 accidents estimated to have been caused by having one for the road. In America, over the same period, nearly 10,000 people lost their lives due to ‘alcohol-impaired driving’.
So it’s little surprise that Honda, the Japanese car maker, has asked itself what technology could do to help prevent drink-driving. The answer, it suggests, is a smart key that can detect excessive alcohol consumption and prevent a car’s engine from being started – all before a driver unlocks the car.
This Sunday, NFL’s Super Bowl 50 kicks off and touches down on televisions, laptops and smartphones in hundreds of million of homes around the world. American football’s game of the year gets underway at 23.30 (GMT) on Sunday, with Brits able to watch it on BBC2. And because it pulls in huge audiences, there’s an equally huge amount of advertising surrounding it – especially from car companies. So even if you don’t like American football, the ad breaks are well worth a watch.
Last year, more than 114 million people tuned in to watch Super Bowl on TV – in North America alone. And judging by some of the statistics flying around the 50th Super Bowl, that means more than a billion chicken wings will be devoured, a whole lot of Bud’ will be guzzled and one or two over-eager fans will regret trying to impersonate the cheerleaders of the Carolina Panthers and Denver Broncos.
All the stops are pulled out by advertising creatives for Super Bowl, even more so for this year’s Super Bowl 50. But we won’t get to see the ads on the BBC. So here they are…
Of all the crazy cars from 2015, the Honda Project 2&4 is one of the maddest (Picture © Honda)
There’s nothing car makers like better than to experiment. They do this with models called concept cars and in 2015, there was a raft of these launched at motor shows around the world to catch the eye, set off camera phones and fill social media feeds. Here is our pick of the six craziest concept cars of the year.