Advertising

Video: Car makers rev up their adverts for the 2016 Super Bowl 50

Serena Williams 2016 Super Bowl Mini advert

This Sunday, NFL’s Super Bowl 50 kicks off and touches down on televisions, laptops and smartphones in hundreds of million of homes around the world. American football’s game of the year gets underway at 23.30 (GMT) on Sunday, with Brits able to watch it on BBC2. And because it pulls in huge audiences, there’s an equally huge amount of advertising surrounding it – especially from car companies. So even if you don’t like American football, the ad breaks are well worth a watch.

Last year, more than 114 million people tuned in to watch Super Bowl on TV – in North America alone. And judging by some of the statistics flying around the 50th Super Bowl, that means more than a billion chicken wings will be devoured, a whole lot of Bud’ will be guzzled and one or two over-eager fans will regret trying to impersonate the cheerleaders of the Carolina Panthers and Denver Broncos.

All the stops are pulled out by advertising creatives for Super Bowl, even more so for this year’s Super Bowl 50. But we won’t get to see the ads on the BBC. So here they are…

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