Alcohol

Drink driving videos from Think! tell drivers not to give in to peer pressure

Think! drink drive video 2015

It’s a scenario familiar to many drivers: the phone rings and it’s your wife asking to be collected from the train station. But you’ve drunk more than one glass of wine with dinner and you’re not really sure whether it’s a good idea to get behind the wheel.

It isn’t. At least, that’s the message from Think!, the road safety campaigning arm of the Department for Transport (DfT). Its seasonal Christmas driver safety adverts remind drivers that they mustn’t give in to peer pressure to drink and drive.It also tells drinkers that they shouldn’t pressure drivers into joining them for ‘just one more’ before they hit the road. It comes in response to DfT figures that show the number of casualties in the UK caused by drink drivers increased in 2014 compared to the previous year.
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